Text Link Ads Introduces Post Level Text Link Ads
- Posted On: April 10th, 2007
- Filed Under: Blogging, Local Stuff, Plugins
- Tagged As:
If you're a TLa Publisher (and if you're not get over there now) then you may have gotten an e-mail today regarding their new "post level" Text Link Ads offering.
Unlike their previous setup, which only offered site wide links to advertisers, the new system allows advertisers to buy text links that appear directly on some of your site's most popular posts.
With the growth of social networking news sites individual blog posts can be very valuable in terms of traffic and direct links to these specific posts.
You can now sponsor these specific posts with our new Post Level Text Link Ads.
The idea is novel - rather than buying a review or post Text Link Ads is offering their advertisers the ability to buy links on a site's most popular posts. This means that when a post gets dugg a single link could generate huge amounts of traffic for an advertiser.
After spending some time examining the service this morning (and looking at it running on John Chow's blog) I have to say I'm kind of impressed. Not nearly as impressed as I would have been if the links were PPC rather, but still impressed.
One thing that does bother me a bit about the links is that they're nearly invisible. Check out John's post "My Top 10 Best WordPress Plugins." Without using your browser's search feature find the added link and tell me it's not barely distinguishable from the post's text. The CTR on these will probably be pretty high... of course TLA doesn't pay by CTR though so that doesn't mean much to publishers.
While I haven't updated my plugin yet I think I might make the jump tonight. I'm curious to see what level of customization we can make and I'm looking forward to seeing how it boosts my overall rating on Text Link Ads. At this moment a Text Link Ads ad purchased on Bill2me dot Com is $20.
I'm definitely interested in seeing how much a post will go for and how popular that ends up being.
3 Responses to “Text Link Ads Introduces Post Level Text Link Ads”
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April 12th, 2007 at 9:00 am
If I remember correctly I was rejected and then a few days later they accepted me. It seemed like I got a form letter and then a followup change of heart.
Did they give you any reason why you weren’t accepted? Did they tell you they’d get back in touch with you down the road?
- WildBil
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April 30th, 2007 at 1:27 pm
I think it was probably my ranking, do they use Alexa? I was about 2.5mill at the time, but am now less than 100,000 daily, so hopefully when they make their monthly re-assessment, I’ll be accepted.
- Zath
I applied to Text Link Ads at the weekend and got turned down for the time being, however can still display the affiliate banner in the meantime.
Did you have this problem originally or did they accept you straight off?
- Zath